The “Ural Locomotives” plant produces freight locomotives and modern passenger trains, which run in different parts of our country. The Bureau “Metaforma” developed and implemented the concept for the Interactive Museum and Exhibition Centre.
The “Ural Locomotives” plant produces freight locomotives and modern passenger trains, which run in different parts of our country. The Bureau “Metaforma” developed and implemented the concept for the Interactive Museum and Exhibition Centre.
The main objectives of the project are creating an image of a modern and technologically advanced Russian company, developing a corporate culture and strengthening the positive image of it.
The exhibition is aimed primarily at a professional audience — factory employees and visiting specialists, as well as at a wider range of visitors — factory partners, journalists, students from universities and colleges.
In general, all exhibit solutions aim to fulfil two main functions: presentational and educational. The interactive centre is primarily aimed at industry professionals, but all the information broadcast is also understandable for other groups of the target audience – media representatives and schoolchildren and students, for whom vocational guidance events are held.
We developed and implemented not only the concept of the exhibition, but also the guideline that served as the basis for the visual identity of the entire centre and the multimedia content concept.
We used a combination of interactive installations, multimedia content and graphics to demonstrate all the benefits of “Ural Locomotives” as a dynamic enterprise.
The tour begins in the public space, the lobby, which features, among other things, a photo area and a seating area. The first installation is also here – a graphic timeline “About Us”, which introduces the visitor to the history of the company, the milestones of its development and its prospects.
Visitors then move to the main hall. One of the key installation solutions here is an interactive mock-up that fully replicates the structure of “Ural Locomotives” two production halls and the layout of the equipment inside. Using the buttons or menu on the integrated touch panel, you can select the part of the production that will be illuminated on the layout and at the same time an introductory video will run on the screen.
The overall artistic design is based on the company’s corporate colours and “technological” design: decor in the form of welding seams, mechanical details, schematic representations of locomotives and their drawings.
For example, the “Product” installation is an interactive table on which models of all the locomotives and trains produced by Ural Locomotives are placed. With the app, a visitor can learn about the history, design and technical characteristics of each product. The table is decorated with lighting and drawings.
“Ural Locomotives” is not only about advanced technology, but also about the employees who contribute daily to the development of the company and the entire industry. Today, the plant employs 4,000 people, many of whom have been working at the plant since it was founded. In the “People” zone, you can see their personal pages and video interviews about their journey within the company, which will reveal a more ‘personal’ line of narrative within the exhibition.
Another installation important in terms of personal stories is “Traditions of the Movement”. It is an interactive map of the country on which the locations of trains and locomotives are projected. This is how the exhibition demonstrates the spread and importance of rail transport and the vast number of trips and joyful encounters of loved ones made possible by it. The content on the map is triggered by a “dispatcher desk”.
